250.650.7575

Editor & Publisher

SynergeticStrategies 2014The vision of Synergetic Strategies, the company founded in 2005 is really quite simple … to assist any one person or organization in the essential art of communication.

The word synergetic is defined as “Working together; cooperative”. Its root synergy means “Combined action”. And, a synergist is “A person who holds the doctrine of synergism” which is defined as “The interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements or contributions.” These definitions capture the essence of my vision perfectly.

The idea of Synergetic Strategies grew from my collective experience:
• 15 years working in a family retail business including 5 years in management
• 12 years in the hospitality industry including restaurant & special event management
• 18 years (and counting) in communications including graphic design, public/media relations & journalism.

I am extremely fortunate to be a graduate of Camosun College’s Applied Communication Program, for 40 years, it was one of the most comprehensive communication programs in Canada. For two years we were immersed in the all the various aspects of television, radio and graphic design. In addition we had the privilege of studying artistic principles with instructor Rick Caswell, a graduate of the Emily Carr University of Art & Design. We also experienced all facets of black & white photography under the direction of professional photographer Mitch Stringer. And, our writing instruction was extensive, delving into journalistic standards for print, radio and television, as well as writing for each medium in the areas of marketing, promotions, public and media relations.

“The interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements or contributions.”

When we combine all the interactive elements in our schools — our children, our teachers, our community volunteers the total effect is greater than the sum of the individual elements or contributions. We are The Valley Community.

If you have any story ideas that would be appropriate for our initiative, please contact me at 250.650.7575 or by email.

Thank you!

Sincerely,
Mary Ruth Harris

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